Cambridge Analytica, the political consulting firm and its parent company SLC Group announced that it is shutting down its services. The move came after the firm involvement for its role in Donald Trump’s 2016 presidential campaign. A statement posted by the company on its website states “The Company is immediately ceasing all operations.” In March, the chief executive of the firm Alexander Nix was suspended by the company. The company also decided to launch an independent investigation to determine if the company engaged in any wrongdoing in its work on political campaigns.
What is Cambridge Analytica:
Cambridge Analytica is a political consulting firm which is based in the United Kingdom. The company combined data mining, data brokerage, and data analysis with strategic communication for the electoral process. It was started in 2013 as an offshoot of the SCL Group. The firm also maintains its offices in London, New York City and Washington DC. The company was also involved in more than 44 US political races in 2014. In 2016, the company worked for Donald Trump’s presidential campaign. It also worked for the Leave.EU-campaign for the United Kingdom’s referendum on European Union membership.
The company has been in the news recently for meddling with the Facebook. About more than 87 million Facebook user’s data were leaked. The regulators in the US and UK are currently investigating the data leak. This was a foregone conclusion for a data firm with important clients, a lot of them with political interests. The main reason for the company deciding to close its doors is because it was losing clients. The company was also facing mounting legal fees in the Facebook investigation. The parent companies, SCL Group and SCL Elections, also are shutting down in the U.S. and the U.K.